Ticket Prices are determined by three factors:
1) What is the Movie? This is the Event Type
2) When is it Playing? This is the Show Type/Time Template
3) Who is Buying the Ticket? This is the Ticket Type

Event Types – WHAT is the movie?
The Most Common Event Types are:
1) Regular - Standard Ticket Pricing
2) No Pass - Used for the First Two Weeks of movies when Passes and Discounts aren’t allowed by some Distributors
3) 3D - Standard Premium Pricing
4) 3D No Pass - Standard 3D Pricing minus Passes and Discounts
5) Special - Used for Non-Standard Events with Unique Pricing (Edited for each Event)
6) Not for Sale - Has NO Ticket Types attached and therefore cannot be sold online or in house but can be advertised on websites and signage.

Show Types and Time Templates – WHEN is the movie playing?
The Most Common Show Types are:
1) Matinee – Used for morning shows
2) Evening – Used for Evening Shows

But some theatres go into more detail and create:
3) Morning (also seen as Kids Show) – Early Showings before normal operation begins
4) Midnight – Late Night Shows

And some have different prices on the weekends, so you’ll see
5) Weekday Mat – Weekday Matinees
6) Weekday Eve – Weekday Evenings
7) Weekend Mat – Weekend Matinees
8) Weekend Eve – Weekend Evenings

And some create discount days so you will see things like:
9) Tuesday Mat – Tuesday Matiness
10) Tuesday Eve – Tuesday Evenings

* Best Practice: Even if the special pricing will be All Day, it is best to separate Matinee and Evening the same as on a normal day because you may have a No Pass or other Event Type that cannot use All Day pricing and will need the normal time differentiation.

Ticket Types – WHO is going to the movie?

The Most Common Ticket Types are:
1) Adult – Sometimes called General Admission but this is not preferred
2) Child
3) Pass – There could be multiple types of passes

But some theatres go into more detail:
4) Senior
5) Student
6) Military

Some have times or events when they do not break tickets down by Demographic so they might use:
7) Matinee
8) Tuesday
9) Special

* Best Practice: It is absolutely NOT necessary to have a version of these for each event type. For example, there is no need for an Adult 3D if you already have Adult.